There's
only so many ways to make a car unveiling exciting. Some companies turn to pyrotechnics, others just roll 'em out onstage. And then there's Mercedes, which had a "flash" mob of singers belt out a bastardized Janis Joplin's "Mercedes Benz."
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Source: http://feeds.gawker.com/~r/jalopnik/full/~3/yQdEHpKTxGI/mercedes-benz-flash-mob-kills-janis-joplin-tune
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